Robust Design is based on fully objective and quantifiable criteria. It was originally developed by Dr. Genichi Taguchi, a Japanese quality guru, who defined Robust Design as “reducing variation in a product without eliminating the causes of the variation”. In other words, making the product insensitive to variation.
As such, we are great believers in Robust Design - but we have understood that traditional methods need to be complemented with Six Theta® to fix the inherent geometrical design weaknesses that cause many of the quality issues that evidently still exist despite modern and advanced production technologies.